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Deliciously trendy and boasting that fair urban twist, the wardrobe displayed by this bold transalpine brand is dedicated to city dwellers who enjoy a sportswear kick. Created in 2009 by Luana Rivi and Marinella Sighionolfi, 8PM got quickly noticed for its comfortable cuts and the use of cutting-edge techniques and materials previously reserved for sportwear. The result ? A sporty chic look for a graphic coolness where comfort does not take over a free and modern femininity.